Ahmedabad: To increase awareness about generic medicines, and expand the reach of generics, Medkart launched a dedicated digital platforms for generic medicines in two more languages: Hindi and Gujarati. At the beginning of the year 2022, Medkart launched two dedicated online platforms – a portal and an Android-supported mobile application. Now all the content on these platforms will also be available in Hindi as well as Gujarati.
The easy-to-navigate platforms offer information and enable consumers to choose the most affordable alternative from across four thousand plus drug molecules. Medkart is also working on converting Video FAQs to Hindi and Gujarati languages on its two platforms.
Explaining this initiative, Ankur Agarwal, Co-founder, Medkart, said, “There is no alternative to vernacular languages in case you intend to penetrate the hinterlands. The biggest challenge in the acceptance of generics is the lack of awareness. Therefore, we have taken this upon ourselves to spread awareness of generics and clear the myths as much as possible. Even if you will see the content on our website, it is majorly dedicated towards explaining the quality and importance of generics.”
According to Medkart’s insights, at least 90 per cent of customers who are aware of and intrigued by generic medicines tend to adopt generics. On the other hand, even a significant 40 per cent of walk-in customers who are told about generic medicines tend to adopt them later.
“Being an omnichannel pharmacy, Medkart delivers quality generic medicines across India. However, a majority of our business comes from Gujarat and other Hindi-speaking states. Therefore, when going to provide regional language access to the world of generic medicines, we started with these two languages. We will analyse the feedback on acceptance of our platform in regional languages and plan for the remaining later,” added Agarwal.
Medkart’s two platforms for generic medicines are aimed at retailing and also helping a consumer understand generics, discover generic alternatives to medicines prescribed to them, and compare prices to make an informed decision.
The platforms will help deliver quality, affordable generic medicines across all major metro cities on the same day and within a gap of three to five days for other Indian cities.