Gurugram: Paras Healthcare unveiled its new brand identity campaign along with the launch of its new logo which reflects the commitment to building a healthy Bharat. Paras Healthcare is now renamed ‘Paras Health’.
The new name represents the commitment to being a true partner in health to their patients and communities. Paras Health’s new visual identity emphasises its four brand values: compassion, accessibility, affordability and quality which converge to make its vision a reality for all Bhartiyas. Paras Health will continue to focus on its mission of making affordable and quality tertiary health accessible to communities that lack such services. As part of the new initiative, Paras Health has also announced its entry into a new vertical of laboratories, Paras Labs for patients’ clinical testing needs.
Speaking on the occasion, Dr Dharminder Nagar, Managing Director, Paras Health, said, “Our transformation is not just limited to the change in our name and logo but also keeping in mind the future roadmap of Paras Health, which will encompass curative, preventive, and care from not only the hospital but also in patients’ homes.’’
Dr Santy Sajan, Group COO, Paras Health, said, “Our five healthcare pillars of patient-physician-process-people-place will surely continue enhancing trust in our care and commitment to all healthcare needs of our communities.”